94% of B2B marketers in India see AI driving high ROI: LinkedIn

94% of Indian B2B marketers see high ROI with AI: Report

The pressure for B2B marketers is intensifying as nearly half of them in India have to justify marketing spend to C-suite executives on a monthly basis, according to new research from LinkedIn. With the length of B2B buying cycles getting longer, the majority (89%) of B2B marketers say it’s getting harder to measure long-term impact of a campaign. The‘B2B ROI Impact’ research, which surveyed over 1,000 B2B marketers in the US, UK, France, and In…

94% of B2B marketers in India see AI driving high ROI: LinkedIn

New Delhi: The pressure for B2B marketers is intensifying as nearly half of them in India have to justify marketing spend to C-suite executives every month, according to new research from LinkedIn. With the length of B2B buying cycles getting longer, the majority (89%) of B2B marketers say it’s getting harder to measure the long-term impact of a campaign. LinkedIn’s new ‘B2B ROI Impact’ research,* which surveyed over 1,000 B2B marketers in the U…

UK B2B marketers face pressure to show campaign ROI

UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.