UFC Parent Company Lost $30M on White House Fight
TKO said high production costs and no public ticket sales drove the loss, even as the event drew 34 million viewers worldwide.
- TKO Group Holdings revealed that its "Freedom 250" event on the White House South Lawn resulted in a loss of about $30 million, despite becoming one of the most-watched mixed martial arts events ever.
- Production costs for the 4,300-seat arena reached about $60 million, and while President Donald Trump and Vice President JD Vance attended, the company could not recover expenses through sponsorships alone.
- Despite the financial shortfall, the event drew 8.2 million viewers in the United States and about 34 million worldwide, making it one of the most-watched mixed martial arts events in history.
- Andrew Schleimer, TKO Group's chief financial officer, told investors on Monday that the event "meaningfully impacted" margins, though the company "partially offset" costs with sold-out global partnerships inventory.
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63 Articles
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