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UFC Doubles Down On AI Promos: “We Will Continue To Use AI” Despite Backlash
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UFC Doubles Down On AI Promos: “We Will Continue To Use AI” Despite Backlash
The UFC’s use of AI in promotional content remains a point of tension with part of its fan base, and Craig Borsari’s latest comments make clear the company has no plans to move away from it. In his interview with Jake Arier, the UFC chief content officer defended AI as a production tool and framed it as part of the company’s push to keep changing how it presents events. UFC pushes back on AI backlash: “Not a substitute for content creation” Fan …
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