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Ubisoft's Calling Its Next Push Into Gen-AI Game Development Motherbrain, According to New Trademarks From the Assassin's Creed Maker

Game File says the term covers software for creating games, research and AI as a service, as Ubisoft expands its generative AI work.

Summary by Eurogamer.net
Ubisoft is internally calling its latest generative-AI initiative 'Motherbrain' - you know, like the evil supercomputer turned gross brain-in-a-jar monster from Nintendo's Metroid series - according to trademarks filed by the Assassin's Creed and Far Cry publisher.

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You know, Ubisoft premiered on Nintendo Switch 2 Assassin’s Creed Shadows after releasing Star Wars Outlaws. Following the latest changes in the developers of the saga, as well as the latest news from Hexe, Black Flag Resynced and more, we now have news about the company. And it looks like Ubisoft would be using the name Motherbrain to refer internally to its [...]

Ubisoft has registered trademark applications for Motherbrain, an internal generation artificial intelligence initiative loved at expanding automated video game production. The legal filings, submitted by the publisher in Saint-Mandé, France, group multiple internal technologies following an operational restructuring that cut roughly 380 jobs across the company. The administrative filings were reported on Monday, September 28, [...] The article …

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Ubisoft seems to call his latest Generative AI initiative "Motherbrain" internally. Just like the evil supercomputer from Nintendo's Metroid series, which turns into a disgusting brain-in-glass monster, at least from trademark filings by the publisher behind Assassin's Creed and Far Cry. more

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Kotaku broke the news in New York, United States on Monday, September 28, 2026.
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