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Two thirds of parents think junk food advertising should be banned near schools
British Berry Growers says 87% of parents report children ask for HFSS foods after ads, as it pushes tighter limits near schools.
- British Berry Growers are calling for an extension to government junk food advertising restrictions, aiming to remove high-fat, salt, or sugar promotions from areas surrounding schools.
- Earlier this year, the Government outlawed HFSS advertising online and on television before 9:00pm, but it remains legal to promote these products on high streets and near schools.
- Surveys commissioned by the British Berry Growers found 91% of 2,000 parents polled believe their children face constant junk food advertising, while 35% of schools have HFSS ads within 400m.
- TV presenter Kate Quilton, backing the movement, said parents are "competing with powerful marketing messages," while British Berry Growers chair Nick Marston added healthy options remain "almost invisible" in advertising.
- Parody advertisements featuring fresh fruit were unveiled to challenge fast-food giants, prompting Dev Sharma of the Bite Back campaign to argue television restrictions should now apply to streets near schools.
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Coverage Details
Total News Sources56
Leaning Left1Leaning Right0Center41Last UpdatedBias Distribution98% Center
Bias Distribution
- 98% of the sources are Center
98% Center
C 98%
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