Two Friends Started 'Boys Lie' After Brutal Breakups — Now Gigi Hadid, Kylie Jenner Wear Their $10M Brand

Two Friends Started 'Boys Lie' After Brutal Breakups — Now Gigi Hadid, Kylie Jenner Wear Their $10M Brand

Tori Robinson and Leah O'Malley got drunk on St Patrick's Day 2017 and decided to start a business. Both were reeling from brutal break-ups—their exes were best friends—and the phrase they kept shouting to each other through the wreckage stuck. Boys lie. It was supposed to be a cosmetics brand. 'We totally thought we were going to be the next Kylie Cosmetics,' Robinson said on the Female Founder World podcast. 'We failed miserably.' Seven years …