40 Billion Won Spent on ‘BIGBANG’… Vietnam Emerges as a Key Market for Middle-Aged and Trending Idols
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4 Articles
Vietnam is emerging as a key market for K-pop in Southeast Asia, sparked by the group Big Bang's concert in Hanoi. The event, which drew a crowd of over 45,000, generated up to 41 billion won in local tourism revenue and served as an opportunity to confirm both the status of K-pop, which appeals to diverse generations, and the growth potential of Vietnam's performance infrastructure.
BigBang's two nights of concerts in Hanoi attracted significant attention from the Korean media, with record-breaking ticket sales and the appeal of tens of thousands of attendees. The estimated revenue from BlackPink's two nights of concerts reached 800 billion VND, compared to the 630 billion VND generated by BigBang's two nights.
(Dan Tri Newspaper) - According to Chosun, the attendance at BIGBANG's two nights of concerts in Hanoi reached over 90,000, an impressive number that shows the growing appeal of the concert market in Vietnam.
According to Trip.com data, in addition to Ho Chi Minh City and Da Nang, bookings for flights to Hanoi during the two nights of BIGBANG's concert at My Dinh Stadium (October 24th and 25th) also came from Seoul, Taipei, and Nagoya.
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