TSB reveals new brand design via YS

TSB reveals new brand design via YS

YS and cultural consultancy Ira have refreshed TSB’s brand identity as part of its new platform, ‘It’s how we money’. The design approach leans into the core tenets of the bank – warmth, humanity, community and progress, says YS. TSB head of brand and marketing Vesna Nixon says the new look and feel is a more accurate reflection of who TSB is today and where the bank is heading. “We wanted our visual identity to better reflect who we are – peopl…