US EditionTrust in Local Media Increases to 80 per Cent, New Survey Shows
Trust in local media among UK adults rose to 80%, highlighting its vital role in democracy and community amid rising misinformation, supported by MPs and industry leaders.
- A OnePoll survey of 2,000 UK adults carried out between June 30 and July 3, 2025, revealed that 80% now have confidence in news and information provided by their local media.
- This rise from 73% last year comes amid growing concern over AI-driven misinformation displacing trusted news sources online.
- The News Media Association launched the Local Media Works hub to highlight local journalism’s reach, resilience, and vital societal role.
- Polling of 117 MPs by YouGov last year showed 67% see local papers as vital to democracy, with 79% agreeing independent journalism benefits society.
- This trend underlines calls for policy support to sustain local journalism, which key leaders describe as trusted, valued, and essential to communities and democracy.
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The Herald Scotland+74 Reposted by 74 other sources
Trust in local media increases to 80 per cent, new survey shows
A new study has revealed that trust in local media has grown significantly over the past year.
·Scotland, United Kingdom
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Coverage Details
Total News Sources84
Leaning Left2Leaning Right0Center73Last UpdatedBias Distribution97% Center
Bias Distribution
- 97% of the sources are Center
97% Center
C 97%
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