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UFC Reports $30M Loss On Freedom 250 Event At White House

  • TKO Group Holdings revealed on Monday that its "Freedom 250" event on the White House South Lawn resulted in a loss of about $30 million, despite becoming one of the most-watched mixed martial arts events ever.
  • Production costs for the 4,300-seat arena reached about $60 million, and while President Donald Trump and Vice President JD Vance attended, the company could not recover expenses through sponsorships alone.
  • Despite the financial shortfall, the event drew 8.2 million viewers in the United States and about 34 million worldwide, making it one of the most-watched mixed martial arts events in history.
  • Andrew Schleimer, TKO Group's chief financial officer, told investors on Monday that the event "meaningfully impacted" margins, though the company "partially offset" costs with sold-out global partnerships inventory.
  • The event was shown exclusively on Paramount+ under a $7.7bn, seven-year contract signed last year; TKO noted "absent Freedom 250, margins would have increased year-over-year" for Q2, which saw revenue rise 29%.
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The UFC recorded a loss of approximately $30 million (about R$ 155 million) with UFC Freedom 250, an event held on June 14 in the gardens of the White House in commemoration of the 80th anniversary of US President Donald Trump. The historical edition ended with technical knockouts or knockouts in all seven card fights, had victories by Brazilians Mauricio Ruffy and Diego Lopes and the defeat of Alex Poatan in the fight for the heavyweight belt. …

·Rio de Janeiro, Brazil
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MMA - TheMacLife broke the news on Tuesday, August 4, 2026.
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