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‘Trouble in Toyland’ report sounds alarm on AI toys

Researchers found AI toys can expose children to explicit content, collect sensitive data, and lack parental controls; one company paused sales for a safety review.

  • U.S. PIRG Education Fund's Trouble in Toyland report warned parents this holiday season about safety and privacy concerns in AI-enabled toys, and one AI toymaker suspended sales to conduct a safety audit.
  • Many of the tested products resemble stuffed animals or toy robots with a chatbot like Chat GPT embedded, and the report found at least three toys with voice recording and facial-recognition features.
  • In demonstrations, researchers found tested toys talked about sexually explicit topics and three models revealed locations of dangerous household items like plastic bags, matches, and knives.
  • Hengesbach urged immediate action, saying Ellen Hengesbach called for more oversight, research and company transparency, and advised parents to be thoughtful since these AI toys remain unregulated.
  • Researchers warned the long-term effects remain unknown, noting impacts on young children's social development won't be clear until the first generation playing with AI friends grows up.
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Marietta Daily Journal broke the news in Georgia, United States on Thursday, November 27, 2025.
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