US EditionAmerican Eagle Teams with Travis Kelce on New Fashion Line
The AE x Tru Kolors collection features over 90 pieces reflecting Travis Kelce's style, priced from $14.95 to $179.95, with Kelce involved in all design decisions.
- On August 27, 2025, American Eagle debuted a special collection created in partnership with NFL star Travis Kelce and his lifestyle label, Tru Kolors.
- The collaboration followed Kelce’s engagement announcement to Taylor Swift a day earlier and built on nearly a year of secret planning by Kelce and American Eagle.
- The collection includes over 90 items, ranging in price from $14.95 to $179.95, and features pieces such as classic team-inspired jackets, rugby-style shirts, cricket-knit sweaters, and retro tees that showcase Kelce’s distinctive fashion sensibility.
- Kelce expressed enthusiasm about partnering with a well-known brand, highlighting that both parties were eager to actively collaborate throughout each stage of the design and creative process.
- Shares of American Eagle rose about 5% on launch day amid increased retail interest, and the company will continue promotion through social media, out-of-home placements, and a second drop on September 24.
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Why is AEO stock soaring? American Eagle is in the headlines again—but this time, its timing couldn’t be better
Shares of American Eagle rose on Wednesday after football star Travis Kelce announced a partnership with the apparel brand, just one day after news of his proposal and engagement to singer Taylor Swift went viral on the internet. Kelce, a tight end for the NFL’s Kansas City Chiefs, has been dating Swift for the past two years—and is often photographed next to the pop star in bold, colorful outfits. American Eagle Outfitters Inc. stock (NYSE: AEO…
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Total News Sources25
Leaning Left10Leaning Right0Center9Last UpdatedBias Distribution53% Left
Bias Distribution
- 53% of the sources lean Left
53% Left
L 53%
C 47%
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