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Coaches Race to Master Art of Retention Amid NIL, Revenue Sharing and Transfer Portal Challenges

WEST VIRGINIA, UNITED STATES, JUL 29 – The vote aims to streamline governance and grant Power Four conferences up to 65% voting control, impacting transfer portal rules and athlete eligibility, with changes starting Sept. 1.

  • Coaches across college football are racing to master player retention amid rising transfers and financial pressures in 2023 and 2024.
  • This urgency stems from more than 3,000 Bowl Subdivision athletes entering the transfer system during the recent spring period—an average of roughly 22 players per team—while Arkansas experienced the departure of all but five members from its 2023 recruiting class.
  • Athletic departments face challenges from a $2.8 billion House settlement, with Arkansas needing $12 million more annually to compete in NIL, while coaches emphasize selling academic and program qualities to recruits and retaining proven performers.
  • Proposals include granting Power Four conferences up to 65% weighted voting power to streamline transfer portal and eligibility decisions, with implementation possible by Sept. 1 after NCAA Board meetings in early August.
  • Coaches like SMU's Lashlee stress compensating players based on performance and experience, while Ohio State's Ryan Day favors a single spring transfer portal window to stabilize rosters amid ongoing negotiation complexities.
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Coaches race to master art of retention amid NIL, revenue sharing and transfer portal challenges

College coaches are racing to master retention as revenue sharing and NIL opportunities steer athletes toward the transfer portal.

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On3 broke the news in on Tuesday, July 29, 2025.
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