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Trade Republic Relies on "Real People" Instead of Ai in Customer Support

Trade Republic wants to polish up its image and invests in human capital. Instead of AI chatbots, they now rely on 1000 new employees. Sounds nice, but does that help?

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Trade Republic wants to polish up its image and invests in human capital. Instead of AI chatbots, they now rely on 1000 new employees. Sounds nice, but does that help?

·Munich, Germany
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In the future, Neobank Trade Republic will focus less on chatbots when responding to customer requests and instead work with external call centers. What looks like a withdrawal of an all too tech-believer company is actually a frontal attack on savings banks and banks. Insurance companies should look closely, writes Herbert Fromme. Herbert Fromme is the editor of the insurance monitor© Insurance Monitor More than 10 million customers, the number…

Trade Republic has become Germany's most important financial start-up. But there is criticism about customer service – and the competition is growing. Founder Christian Hecker is now taking the next step.

·Düsseldorf, Germany
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wiwo.de broke the news in Düsseldorf, Germany on Thursday, April 16, 2026.
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