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Adults Driving Surge in Toy Sales as ‘Kidult’ Trend Grows

The Canadian Toy Association reports consumers over 12 years old now outspend younger children, driving a 7% market growth influenced by nostalgia and collectible trends.

Summary by CTV News
From teddy bears and Lego bricks to trading cards and Star Wars figurines, a new trend is reshaping the toy industry.

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Adults driving surge in toy sales as ‘kidult’ trend grows

From teddy bears and Lego bricks to trading cards and Star Wars figurines, a new trend is reshaping the toy industry.

·Canada
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The CutThe Cut
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Toys R for Kids — Not Adults

What’s lost, parenting columnist Amil Niazi writes, when the line between grown-ups and children becomes blurry and covered in Labubus?

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The Cut broke the news in on Friday, August 22, 2025.
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