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Tourist arrivals reach new record, but the sector must adapt to keep growing - OECD
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Tourist arrivals reach new record, but the sector must adapt to keep growing - OECD
PARIS, France – International tourist arrivals in OECD countries rose by an estimated 3.4 percent in 2025 to reach a record 847 million, building on strong growth of 8.1 percent in 2024. However, as geopolitical tensions, shifting traveller behaviour, and extreme weather-related events continue to shape the tourism landscape, destinations will need to strengthen their ability to anticipate and adapt to uncertainty, according to a new OECD report…
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