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"Too Congested" Rovaniemi Gets a Knock From the Boss of a Tourism Giant - Now He Explains Why Finland's Tourism Records Are Not Reflected in Euros
Summary by Tärkeimmät Talousuutiset | Kauppalehti…
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Finland welcomed a record number of tourists in 2025, but tourism revenues are lagging and overnight stays are clearly lagging behind other Nordic countries. TUI CEO Sebastian Ebel explains why Finland's next growth spurt will require more than just more tourists.
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