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Tony, Flower Wholesaler: "We Charged 4 Million a Year and a Mistake on Valentine's Day Cost Us 12,000 Euros on a Weekend"
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The world of flowers hides a complex machinery and a business of high risk that moves millions. Tony, owner of Fornes Group, a flower wholesaler, reveals the keys in the channel of @Adrian G. Martín of a sector that, in his case, bills approximately 4 million euros a year. Despite the figures, he claims that it is a business “individably of volume”, not of margin. His company operates in the market of Balearics, which moved about 50 million euro…
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