Tons of People Are Apparently Asking Meta’s Muse AI Agent to Shop for Them

Mark Zuckerberg says over 10 million people used Meta's Muse—and demand was so high, he had to get Stripe to raise credit limits

With Muse helping people shop, Meta also envisions a new revenue source beyond its ad business: taking a cut of transactions.

Tons of People Are Apparently Asking Meta’s Muse AI Agent to Shop for Them

A quarter of Meta Muse’s 10 million users are shopping online via the AI agent with an average spend of $200 per purchase, according to Mark Zuckerberg.

Meta’s Muse AI Agent Surpasses 10 Million Users as Shopping Drives Adoption

Meta Platforms’ personal artificial intelligence agent, Muse, has attracted more than 10 million users since its September launch, with shopping emerging as its most popular use case and offering the company an early route to monetizing its expanding AI investments. Chief Executive Mark Zuckerberg disclosed the figures on Wednesday during Meta’s third-quarter earnings call, saying […]

Meta’s Muse Tops 10 Million Users, With Shopping a Top Activity

About one in four people who set up the app use it daily. Zuckerberg said more than a quarter of Muse’s engaged shoppers had average purchase sizes above $200.

Meta’s Muse reaches 10 million users as shopping emerges as a key use case

Meta’s Muse personal agent attracted more than 10 million users in the United States and Canada within its first six weeks, CEO Mark Zuckerberg said during the company’s Q3 2026 earnings call. The company is now focused on expanding the product, developing revenue streams and reducing the computing costs associated with running it. Zuckerberg said the launch was among Meta’s most successful, with about 25% of people who had set up Muse using it …