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Tommy Hilfiger Partners With Cadillac Formula 1 Team for Exclusive Fanwear Collection

Summary by WWD
The fanwear collection marks Cadillac Formula 1 Team's arrival on the grid with Tommy Hilfiger as official apparel partner, ahead of the 2026 season.

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The return of ‘Checo’ to Formula 1 is getting closer and closer thanks to Cadillac F1, which is opening this Thursday with the launch of the official merchandise of the team, with the Mexican as the official ambassador of male fashion.Among t-shirts, sweatshirts, caps and a variety of colors that characterize the team, those fans of ‘Los Fabulouss Cadillacs’, as they were nicknamed the dupla of ‘Checo’ Pérez and Valtteri Bottas.This launch is no…

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One of the most exciting collections of Tommy Hilfiger is the one developed in collaboration with Formula 1 and this year, the American brand joins with the Cadillac team to launch a line that celebrates the team’s arrival at the F1 towards the 2026 season. Let’s remember that before, the American brand collaborated with Mercedes AMG Petronas. And what does the collection include? Replicas of the team’s official kit and shirts, sweatshirts and c…

Tommy Hilfiger's arrival on the Formula 1 grid alongside the Cadillac Formula 1 Team is much more than a sponsorship announcement. It marks a cultural shift in how American style positions itself on the most prestigious stage in global motorsport. Ahead of Cadillac's highly anticipated F1 debut in 2026, both brands have unveiled a collaborative capsule collection that redefines fan apparel through the lens of contemporary Americana. Far from bei…

Cadillac Formula 1 Team x Tommy Hilfiger Collection. Courtesy: Tommy Hilfiger Motor racing fans, this February 5 marked a historic moment, as the new team of the Grand Circus, Cadillac Formula 1 Team, made up of the Mexican driver Sergio Czecho Pérez and Valtteri Bottas, presented its official collection with the brand Tommy Hilfiger, which is already having an impact between women and men. The Cadillac Formula 1 Team x Tommy Hilfiger collection…

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WWD broke the news in United States on Thursday, February 5, 2026.
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