Tom Holland Swings His Way to Prada Partnership as Face of New Paradigme Fragrance

Tom Holland Swings His Way to Prada Partnership as Face of New Paradigme Fragrance

Prada confirmed the Holland news today, calling it a 'fragrance that transcends traditional preconceptions by asking — what if there’s another way?'.

Spider-Man’s Tom Holland swings into Prada Beauty Global Ambassador role

The British actor fronts new male fragrance Prada Paradigme, a scent the luxury brand said has turned traditional fragrance-making on its head to offer ‘a refreshing take on masculinity’

Tom Holland's kitchen walls are almost the exact same shade as his Prada Paradigme campaign

The actor talks to GQ about the new fragrance, finally working with one of his favourite directors, and the comforting smell of granny's spag bol