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Togs, togs, undies: The story behind NZ’s most iconic summer ad

Summary by Ground News
Togs, togs, undies has become one of the most enduring advertising phrases to enter our cultural lexicon. It was first uttered in a 2006 ad for Trumpet ice cream. It's been used to hawk baches on Airbnb, as a popular Instagram caption for influencers, and even the name of a mountain bike trail. Alex Casey unearths the origin story of an New Zealand icon.

2 Articles

NZ HeraldNZ Herald
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Togs, togs, undies: The story behind NZ’s most iconic summer ad

Alex Casey unearths the origin story of an New Zealand icon – featuring a surprise cameo from an international comedy megastar. At first glance, the Facebook...

·Auckland, New Zealand
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The SpinoffThe Spinoff
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Togs, togs, undies: The story behind NZ’s most iconic summer ad

'All we had was a word document that had ‘togs, togs, togs’ written all the way down the page, and then ‘undies’ at the end. That was the whole script.'

·New Zealand
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The Spinoff broke the news in New Zealand on Friday, December 8, 2023.
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