Will the star remain? Mercedes surprises with a new logo
4 Articles
4 Articles
The star remains – but now floats more flat through the digital universe. Mercedes-Benz has cleansed its logo and shows: clarity is the new elegance.
One-dimensional star: Automaker Mercedes-Benz secretly changes its trademark, the Mercedes star. Instead of using silver 3D optics (left), it now appears white and minimalist in the brand appearance (right). The company deliberately dispensed with an official announcement, hears "Auto Motor und Sport" in order to position the visual adjustment as a subtle internal measure. The new design should help to make the brand appearance clearer, more mod…
The car builder with the star spectifies a bit in corporate design and simplifies his brand logo. On the cars, however, the 3D star remains in silver.
Brand, a term borrowed from English, appears in the Explanatory Dictionary of the Romanian Language defined as "a product brand of a renowned company." Over the years, specialists in the field have struggled to provide a universal definition for this concept that has become increasingly important in the market economy.
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