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TNS: Rebuilding Trust in Voice Requires Protecting Both the Caller's Identity and the Numbers Behind It.
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RESTON, Virginia--(BUSINESS WIRE)--Customer-facing organizations worldwide rely on voice calls to deliver fraud alerts, appointment reminders, service updates, and other urgent information. However, identity spoofing and unwanted calls are eroding trust in the channel, causing consumers to ignore even legitimate approaches. When fraudsters impersonate a company using its real phone number, the
·Crystal River, United States
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