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Gwyneth Paltrow, Timothée Chalamet & More From the ‘Marty Supreme’ NYC Premiere

Timothée Chalamet and his mother wore neon orange outfits at the NYC premiere, continuing his viral 'method marketing' campaign linked to the film Marty Supreme.

  • On Dec. 16, Timothée Chalamet and Nicole Flender wore coordinating neon orange at the New York City premiere, with Flender in a halter gown and orange pumps.
  • In a publicized November meeting, Timothée Chalamet selected the specific orange and pushed its use across promotional materials, citing the film's orange ping-pong ball plot and Barbie's pink frenzy; A24 approved orange Marty Supreme blimps but rejected other stunts like painting the Statue of Liberty.
  • Accessories on the red carpet included Timothée Chalamet’s Haider Ackermann for Tom Ford suit with a fringe scarf, a Chrome Hearts paddle case, chain necklace, watch, wire-rimmed glasses, and Nicole Flender’s elegant updo and orange shoes at the Regal Times Square screening.
  • A Marty Supreme blimp has flown over Los Angeles, amplifying social coverage as a London pop-up reportedly sparked a riot and celebrities like Hailey Bieber and Tom Brady boosted Nahmias jacket demand.
  • Marty Supreme hits theaters on Dec. 25, and the NYC premiere on Dec. 16 formed part of the press tour using method marketing, which observers expect other celebrities to adopt soon.
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newbeauty.com broke the news in on Wednesday, December 17, 2025.
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