Tim Hortons partners with actor Ryan Reynolds on breakfast boxes
- On Monday, Tim Hortons launched scrambled egg boxes featuring actor Ryan Reynolds in the U.S. And Canada to promote a new breakfast offering.
- The launch follows Tim Hortons' plan to attract new customers by leveraging Reynolds' appeal and breakfast preferences similar to his family meals at home.
- Reynolds enthusiastically enjoyed the breakfast boxes while participating in the production of commercials for television and social media created by his company, Maximum Effort.
- Hope Bagozzi, Tim Hortons' chief marketing officer, shared that the chef had difficulty keeping pace with Ryan Reynolds' enthusiastic consumption during filming, and described the collaboration as fully justified and valuable for the brand.
- The campaign aims to draw Reynolds' fans to Tim Hortons and may intensify market competition as the company prepares a second phase of this celebrity partnership.
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Tim Hortons partners with Ryan Reynolds to launch exciting new breakfast menu innovation in the U.S. and Canada
Available starting TODAY is the new Ryan's Scrambled Eggs Loaded Breakfast, which is made to order and includes two scrambled eggs made with freshly cracked eggs, crispy hashbrowns, a choice of sausage crumble or bacon strips, plus Tim Hortons iconic…
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