US EditionTim Hortons brings back physical version of ‘Roll Up The Rim’
Tim Hortons will offer over 30 million prizes in its 40th Roll Up The Rim contest, combining physical cups and digital play after customer demand restored the tradition.
- On Feb. 23, Tim Hortons will relaunch physical Roll Up The Rim cups as the To Win contest celebrates its 40th anniversary.
- Tim Hortons shifted the contest to the digital Roll Up To Win format in 2020 due to pandemic health concerns and reintroduced physical cups last year after customers missed the tactile ritual.
- More than 30 million prizes include more than 17 million coffees, with physical Roll Up The Rim cups available while supplies last and digital entry via Tims Rewards and the Tim Hortons app.
- For decades, Canadians have treated rim-rolling as a spring ritual, and Tim Hortons president Axel Schwan said last spring's return drew an `incredible` response.
- The company says Rolling Up The Rim returns starting Feb. 23, 2026, 'not just for this year, but for years to come,' while Tims Rewards and the Tim Hortons app remain digital options.
12 Articles
12 Articles
Tim Hortons' famous "Row to Win" contest will be back and will be offered under the edges of its cups for good.
Tim Hortons says Roll Up The Rim is back – for good this time
Tim Hortons’ iconic Roll Up The Rim To Win contest is returning next week for its 40th anniversary, and the company says the annual tradition of physically rolling up the rims of hot beverage cups is officially back for good.
Roll Up The Rim Goes Retro: Tim Hortons Brings Back the Cup Peel for Its 40th Anniversary
Tim Hortons is dusting off one of Canada’s most beloved rituals, and yes, your fingers are about to get coffee-scented again. The physical “Roll Up The Rim” cups are back for 2026, launching Feb. 23 to mark the contest’s 40th anniversary. After years of digital-only tapping and swiping, the classic paper rim reveal is returning thanks to overwhelming feedback from customers who apparently missed the thrill of aggressively peeling cardboard at 7 …
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