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TikTok Shop breaks Black Friday records as social commerce becomes the storefront - InternetRetailing
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TikTok Shop breaks Black Friday records as social commerce becomes the storefront - InternetRetailing
TikTok Shop UK broke its all-time sales record this Black Friday, selling 27 items every second, a 50% increase over last year’s peak. While Black Friday and Cyber Monday underperformed this year, with declines in both Tech and Home despite deep discounts, TikTok shopper numbers surged 28% year-on-year. That performance is not an isolated spike. It aligns with findings from Pulse Advertising’s Social Trends 2026 report, which argues that social …
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