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TikTok Killed Tween Culture, But We Can Bring It Back From The Dead

Summary by Evie Magazine
In late 2023, the epidemic of the “Sephora tween” dominated TikTok. Both employees and customers took to the app to share horror stories of young girls misbehaving in the stores by destroying testers and on-shelf products, as well as spending hundreds of dollars on makeup and skincare products they don’t need. Some dermatologists and estheticians warned young girls that products containing anti-aging ingredients like retinol could damage their s…
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Evie Magazine broke the news in on Wednesday, May 14, 2025.
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