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Why TikTok's ‘For You’ Page Is so Valuable and What's to Change for U.S. Users

Summary by Fast Company
TikTok’s 'For You' page algorithm is widely considered the most important part of the app.

3 Articles

One of the most critical points of the negotiation was the fate of the recommendation algorithm, considered the platform's most valuable asset. After nearly two years of intense legal disputes and geopolitical tensions, the short-video platform TikTok formalized an agreement to transfer its assets in the United States to a consortium of investors led by American companies. This transaction, confirmed in an internal memo sent by the company's CE…

Read the original note in the following link: TikTok adheres to the sale of its operations in the United States to investors in that country to continue operating TikTok secured its stay in the United States after concluding an agreement that completely changes its operating structure. ByteDance decided to transfer control of the US subsidiary to a new entity called TikTok USDS Joint Venture LLC. The announcement was made by CEO Shou Zi Chew in …

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Pisapapeles broke the news in on Tuesday, December 23, 2025.
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