Calvin Klein, Adidas and Uniqlo Ads Banned for Misleading ‘Recycled’ Claims
The watchdog said the brands gave shoppers the impression their clothing was made entirely from recycled materials without evidence.
- The Advertising Standards Authority banned advertisements from Calvin Klein, Adidas, and Uniqlo for making misleading claims about the recycled content of their clothing.
- These rulings stem from a wider project by the ASA investigating environmental claims in the retail fashion sector, where none of the three brands provided evidence that products were made entirely from recycled materials.
- Miles Lockwood, director of complaints and investigations at the ASA, said "it's important that people can trust the environmental claims they see in ads," while companies argued terms like "recycled" referred to specific materials rather than entire garments.
- Finding the ads misleading, the ASA ordered all three brands to withdraw them, stating that absolute terms like "recycled" must be clearly explained and properly supported by evidence.
- Following similar bans on Lacoste, Nike, and Superdry in December, the ASA intends to take action where ads break rules while continuing to monitor green claims across the sector.
14 Articles
14 Articles
Adidas, Calvin Klein, and Uniqlo Ads Banned in UK After Failing to Prove 'Recycled' Clothing Claims
Millions of shoppers have been encouraged to buy 'greener' fashion in recent years. But a new ruling in the UK is raising an uncomfortable question: how much of the industry's sustainability marketing can consumers actually trust? Adidas, Calvin Klein, and Uniqlo have had advertisements banned by the UK's Advertising Standards Authority (ASA) after regulators concluded the companies failed to adequately support claims that certain products were …
Evening Standard
Calvin Klein, Adidas and Uniqlo ads banned for misleading ‘recycled’ claims
The Advertising Standards Authority found all three retailers used the term ‘recycled’ but did not provide any information explaining the claim.
Adidas, Calvin Klein and Uniqlo ads banned over 'recycled clothing' claims
Drapers Adidas, Calvin Klein and Uniqlo ads banned over ‘recycled clothing’ claims The Advertising Standards Agency (ASA) has banned paid-for Google ads by Adidas, Calvin Klein and Uniqlo, over potentially misleading claims surrounding "recycled" garments.The post Adidas, Calvin Klein and Uniqlo ads banned over ‘recycled clothing’ claims appeared first on Drapers.
Three major retailers ads banned after misleading green claims
The Advertising Standard’s Authority (ASA) has banned ads from Calvin Klein, Uniqlo and Adidas for making misleading green claims. The ads used the term ‘recycled’ to describe fabric composition but did not include any information to support the claim. The body highlighted that the advertisers were not able to provide evidence to support their statements. It identified the works through its AI-based Active Ad Monitoring Systems and the rulings f…
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