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Thorogood Launches Brand Campaign “Built for the Shift”, Celebrating American Craftsmanship and the Workers Who Power It
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Thorogood Launches Brand Campaign “Built for the Shift”, Celebrating American Craftsmanship and the Workers Who Power It
MERRILL, WI – February 2026 – American work boot brand Thorogood is stepping into its biggest brand moment yet with the launch of “Built for the Shift,” the company’s latest brand campaign. Developed by creative agency The Variable, the campaign reinforces Thorogood’s longstanding commitment to American workers and what they do on the factory floor, jobsite, and everywhere in between. The work will make its broadcast debut with a local Super Bow…
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