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THOR INDUSTRIES ANNOUNCES STRATEGIC EVOLUTION OF NORTH AMERICAN OPERATING MODEL WITH FORMATION OF TWO RV GROUPS

Yesterday, THOR Industries announced it will reorganize most of its North American RV OEM operations into two operating Groups, effective immediately.
Aimed at strengthening competitiveness, THOR said consolidation and marketplace complexity require a unified approach to meet dealers and retail customers' expectations while realizing structural benefits.
Jeff Kime will lead one Group while remaining President of Thor Motor Coach; Troy James will become COO of the same Group, and Ryan Ellson will become President of Thor Motor Coach.
Company leaders framed the move as positioning THOR's North American RV brands to serve dealers and retail customers better while adapting to industry changes, the company said.
Beyond immediate changes, management flagged forward-looking statements and risks including inflation, supply constraints, and regulatory matters, while THOR expects benefits from strategic sourcing and enterprise-wide data and systems integration.

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THOR INDUSTRIES ANNOUNCES STRATEGIC EVOLUTION OF NORTH AMERICAN OPERATING MODEL WITH FORMATION OF TWO RV GROUPS

ELKHART, Ind., Feb. 23, 2026 /PRNewswire/ -- THOR Industries, Inc. (NYSE: THO), the world's largest manufacturer of recreational vehicles, today announced a significant evolution of its North American RV operating model designed to strengthen competitiveness, accelerate collaboration and unlock substantial…

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