US EditionWhen Brands Get Big: Thomas Müller More than a Playing Addition for Whitecaps
23 Articles
23 Articles
Thomas Müller was laughing at the first press conference since his arrival in Canada when he asked the journalists' questions on Thursday.
A warm welcome and great goals: Thomas Müller inspires with charm and humour at his performance in Vancouver.
Football pro Thomas Müller hopes to win the title with his new club Vancouver Whitecaps. He has played for so many years at Bayern in Europe, but it was time for an adventure, said the 35-year-old at his first press conference in Canada. An adventure is only exciting if you can play for titles.
When brands get big: Thomas Müller more than a playing addition for Whitecaps
It's as we entered the German-language part of the Thomas Müller press conference Thursday that it hit me: this is clearly a big on-field deal for the Vancouver Whitecaps, but it's also a big massive international marketing deal, too.
The excitement in Vancouver has been tremendous since Thomas Müller announced his arrival. The superstar will play for the Whitecaps in the MLS - and has a lot to do there.
Thomas Müller comes into direct contact with local traditions and his new fans when he arrives in Vancouver.
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- 33% of the sources lean Left, 33% of the sources are Center, 33% of the sources lean Right
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