Expedia's 2027 Trending Travel Hotspots Include California, Japan and Uruguay
South Lake Tahoe led Expedia’s Unpack '27 list with searches up 195%, while Hyogo in Japan ranked second and Punta del Este placed third.
- Expedia named South Lake Tahoe, California, USA, as the 2027 Destination of the Year, with search interest surging 195% compared to the previous year.
- The report from Expedia Group details destinations and travel behaviors expected to shape 2027, identifying places managing tourism responsibly through the Smart Travel Health Check.
- Second place went to Hyogo, Japan, with searches up 95%, while Uruguay's Punta del Este ranked third with a 65% surge in search interest.
- Adults are becoming more intentional in 2027, seeking personal experiences; 'Trip Snacking' searches for one-night stays between Thursday and Sunday increased nearly 10% during the past year.
- Trends like 'Gothic Getaways' and 'Un-Adulting' are gaining momentum, with 71% of Gen Z and Millennials expressing interest in booking Gothic-style hotels for 2027 travel.
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UNPACK '27: EXPEDIA, HOTELS.COM, AND VRBO REVEAL THE TRAVEL TRENDS INSPIRING THE WORLD IN 2027
TORONTO -- Expedia Group today unveiled Unpack ’27: The Trends in Travel™, the annual report exploring the destinations, experiences, and behaviours expected to shape travel in 2027.
Travel Experts Are Calling It: These 10 Under-the-Radar Destinations Will Surge in Popularity in 2027
Expedia Group unveiled its annual global travel trends report, Unpack ’27: The Trends in Travel. Here, discover the top 10 domestic and international destinations travelers are flocking to in 2027 and beyond.
This U.S. Lake Town Is the No. 1 Trending Destination for 2027, According to Expedia
South Lake Tahoe topped Expedia’s latest travel trends ranking after searches surged 195 percent, and a firsthand visit revealed why travelers are drawn to its scenery, hiking, and small-town charm.Emerald Bay and Fannette Island in South Lake Tahoe, California.Credit: Allard Schager/Getty ImageTravelers setting their sights on new destinations to explore in 2027 are eyeing one lakeside retreat for the perfect escape.The California city of South…
Top 10 trending holiday destinations for 2027 – including one in the UK
The top trending travel destinations for 2027 according to Expedia – and one UK location features among the top holiday spots 14:23, 14 Oct 2026Updated 14:25, 14 Oct 2026 Discover the top bucket list destinations for 2027(Image: Getty Images) The hottest holiday destinations for 2027 include South Lake Tahoe in California, Hyogo in Japan and […]
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