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‘This is fine’ creator says AI startup stole his art

Summary by TechCrunch
The ad comes from Artisan, the AI startup behind billboards urging businesses to "stop hiring humans."

9 Articles

KC Green, the cartoonist who in 2013 created the vignette of the smiling sitting dog surrounded by flames that says "This is fine", has publicly denounced that the IA Artisan startup has used his work without permission in a publicity campaign on the San Francisco subway. Anthony Ha publishes it in TechCrunch on May 3. The image of the ad directly reproduces the original drawing of Green —the same dog, the same pose, the same fire — but with the…

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The dog of 'This is fine' is surrounded by flames again, and this time the flames have the form of AI startup with very little shame. KC Green has exploded against Artisan AI for using his meme without permission in an advertising campaign, and the drama has much more juice than it seems at first sight. The author of the original comic, who has been watching for more than a decade watching how the internet squeezes his work to dry, has publicly …

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TechCrunch broke the news in United States on Sunday, May 3, 2026.
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