This 39-Year-Old Quit 80-Hour Consulting Weeks to Make Underwear for His Struggling Family Business. He Credits ‘Sweaty Feet’ for Record Profits

This 39-year-old quit 80-hour consulting weeks to make underwear for his struggling family business. He credits 'sweaty feet' for record profits

"If my sock doesn't fit just right, then when I get back from my hike, I go to the sock department," Minus33 President Lawson Glidden told Fortune.

This 39-year-old quit 80-hour consulting weeks to make underwear for his struggling family business. He credits ‘sweaty feet’ for record profits

When Lawson Glidden gets back from a hike in the woods around Ashland, N.H., he doesn’t always head home. Sometimes he heads to the sock department. “If my sock doesn’t fit just right, then when I get back from my hike, I go to the sock department, and I check in on our QC boards and make sure…