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These refillable high-end car fragrance sets are going viral - we find out why

Carfume is selling a subtle diffuser that has attracted viral interest and costs under £7, as reported in the article published on 3rd Dec 2025.
Drivers fill a small glass chamber or soak a wooden diffuser with perfume, creating a subtle scent that looks neat hanging from mirrors, boosting Carfume's appeal.
Each pack contains a diffuser and a small glass chamber filled with your chosen scent, with many fragrances available and users preferring the subtle aroma.
Online availability, notably via Amazon, widens access for buyers, with Amazon appearing as the cheapest option and Prime providing fast, free delivery for online drivers.
The refill longevity suggests potential to cut single-use waste in the car-scent market, as Carfume’s refills and repeat-use design promote sustainability for drivers.

Insights by Ground AI