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These Good Housekeeping Beauty Award winners passed high-tech lab testing
Good Housekeeping used scientific tools and consumer testing on hundreds of products, with Olay and TRESemmé among the top performers.
- Good Housekeeping recently evaluated hundreds of products for its 2026 Beauty Awards, using scientific tools and consumer testing to distinguish marketing claims from genuine efficacy.
- With Americans spending billions annually on beauty products, determining true efficacy remains challenging for consumers navigating a saturated market flooded with competing claims.
- The Beauty Lab employs the VISIA Complexion Analysis system to evaluate skin texture and wrinkles, while a Corneometer measures hydration levels before and after product application.
- Top performers included Olay Regenerist Micro-Sculpting Cream, which increased skin moisturization 47% over 6 hours, alongside Clarins Instant Smooth Perfecting Touch Primer and TRESemmé Revitalized Color Vibrance & Shine Shampoo.
- Sabina Wizemann, director of the Beauty Lab, confirmed these products passed rigorous evaluations, with full testing details and award winners available online for consumers.
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