Another Chinese Luxury Auto Brand Following Denza, Zeekr to Australia
The five-seat SUV will open pre-orders later this year and reach customers in early 2027, with Australian pricing and specifications still to come.
- Changan Group is launching its premium Avatr brand in Australia, with the large Avatr 07L electric SUV confirmed as the first model for the local market.
- Established in 2018, state-owned Changan positioned Avatr as a premium brand; the luxury marque counts battery giant CATL as a shareholder and Huawei as a strategic partner supplying advanced technology.
- Measuring 4910mm long, the 07L features an 800-volt electrical architecture and a 35.4-inch digital display. Chinese-market versions offer up to 725km of range, though Australian specifications remain unconfirmed.
- The 07L will compete against the Tesla Model Y and Zeekr 7X. Chinese-market conversions suggest pricing starting around $53,000, aligning with other premium Chinese electric vehicles entering Australia.
- Avatr will open pre-orders later this year, with initial customer deliveries targeted for the first half of 2027. This launch expands the Australian market beyond 65 Chinese car brands now operating locally.
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The Examiner
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Australia’s growing list of Chinese luxury car brands is getting another addition. Changan is bringing its premium Avatr marque to the region, led by the seriously powerful Avatr 07L electric SUV. Pre-orders are expected to open before the end of 2026, with first customer deliveries targeted for the first half of 2027. Pricing hasn’t been […]
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