“There’s a lot of smart home gadgets you don’t want to see, and we make them more integrated and fun” — IKEA design expert shares the key to the company's success

“There’s a lot of smart home gadgets you don’t want to see, and we make them more integrated and fun” — IKEA design expert shares the key to the company's success

From flat-pack to trendsetters, this is what makes IKEA's design truly iconic, according to a lead designer.