While the Mexican Selección jersey is announced by the brand Adidas as the best seller of the World Cup 2026, behind the commercial success there is a story that has passed more unnoticed, that of the Mexican company Grupo Martex, responsible for producing the 5 million official T-shirts that today circulate among fans inside and outside the country. The operation is concentrated in Irapuato, Guanajuato, where Grupo Martex deployed for about 18 …
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While the Mexican Selección jersey is announced by the brand Adidas as the best seller of the World Cup 2026, behind the commercial success there is a story that has passed more unnoticed, that of the Mexican company Grupo Martex, responsible for producing the 5 million official T-shirts that today circulate among fans inside and outside the country. The operation is concentrated in Irapuato, Guanajuato, where Grupo Martex deployed for about 18 …