US EditionPublished • loading... • Updated
Why a Misunderstood Wolf From a French Supermarket ad Is Moving Viewers Worldwide
Intermarché's handcrafted Christmas ad 'Unloved' has gained hundreds of millions of views worldwide, praised for its emotional story and traditional animation without AI use.
- The short film `Unloved` for Intermarché is a two-and-a-half-minute film that connected deeply with millions of people worldwide.
- The spot was crafted over months by a team of artists and animators who shaped every gesture, while Victor Chevalier, Romance's senior copywriter, said `AI cannot create stories.`
- In a warm, painterly style, the film shows the lonely wolf giving up hunting to cook vegetables and earn friendship, amplified by the song `Le mal aimé` by Claude François.
- On social platforms from Europe to the U.S., global viewers share subtitled versions and wish `Unloved` were a full feature, after it racked up hundreds of millions of views within days of its December debut.
- Amid AI-driven holiday spots, the campaign's traditional artistry has been celebrated online as mega brands roll out glossy, AI-generated holiday ads, and its viral trajectory shows no sign of slowing.
Insights by Ground AI
19 Articles
19 Articles
Why a misunderstood wolf from a French supermarket ad is moving viewers worldwide - The Boston Globe
The two-and-a-half-minute film, called “Unloved,” tells a simple yet powerful story: A lonely wolf, feared and avoided by other forest animals, chooses to change.
·Boston, United States
Read Full Article
Associated Press News+16 Reposted by 16 other sources
Why a misunderstood wolf from a French supermarket ad is moving viewers worldwide
A French supermarket's Christmas advert has captured hearts worldwide without using generative AI. The two-and-a-half-minute film, "Unloved," created for Intermarché, tells the story of a lonely wolf who chooses to change.
·United States
Read Full Article
With more than 600 million views in less than a week, the Intermarket advertising featuring a vegetarian wolf is a worldwide success. Designed without AI but with real artists, the film has notably called on a well-known actor to double the main character.
Coverage Details
Total News Sources19
Leaning Left9Leaning Right3Center5Last UpdatedBias Distribution53% Left
Bias Distribution
- 53% of the sources lean Left
53% Left
L 53%
C 29%
R 18%
Factuality
To view factuality data please Upgrade to Premium
