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The white brand of Mercadona, Dia and Carrefour dethrones Nestlé, Coca-Cola and Danone
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Inflation has changed the rules of the game. Now, customers compare more, look for discounts and do not hesitate to change stores if they find a better offer. While Carrefour, Dia and Mercadona have managed to take advantage of this moment thanks to their strength and diversification with the white brand. The rise of the white brand in Spain is due to high prices, entrenched consumer habits and growing confidence in these products. Despite the s…
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