That 'Unsubscribe' Button Could Be a Trap, Researchers Warn

Michelle Hoskin: If they matter to your business, tell them before they’re halfway out the door

We’ve all been there. At times, despite being a long-standing and loyal customer, we find ourselves ready to click the 'cancel subscription' button. We hope we can simply slip away with no one noticing (chance would be a fine thing) but OH NO, the business… The post Michelle Hoskin: If they matter to your business, tell them before they leave appeared first on Money Marketing.

That 'Unsubscribe' Button Could Be a Trap, Researchers Warn

Researchers are cautioning users against clicking unsubscribe links embedded in email bodies, citing new data showing such actions can expose recipients to malicious websites and confirm active email addresses to attackers. DNSFilter found that one in every 644 clicks on unsubscribe links leads user...

Clicking 'Unsubscribe' Could Be a Trap, Experts Warn

As inboxes fill up with promotional emails, fake job offers, and webinar invites, many users instinctively reach for the “unsubscribe” button to clean up the clutter. However, cybersecurity experts are warning that this common action might actually increase your vulnerability to scams. According to a recent Wall Street Journal report, scammers are increasingly embedding malicious links in unsubscribe buttons to confirm active email addresses or …