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France Hits Shein with 22 Mn Euros in New Fines over Consumer Violations

The consumer watchdog cited return-policy breaches, missing traceability details and undisclosed microplastics in fabrics.

  • French authorities imposed two fines totaling more than 22 million euros on Shein on Wednesday, citing violations of product traceability, environmental labeling, and delivery times.
  • The government's consumer protection agency, the DGCCRF, levied the penalties following an investigation targeting e-commerce platforms, with fines directed at Shein subsidiaries Infinite Style Ecommerce Co Ltd and Infinite Styles Services Limited .
  • ISEL received a 5.77 million euro fine for failing to comply with mandatory 14-day return policies, while regulators also cited omitted traceability information and failure to disclose microplastics in fabrics.
  • Singapore-Based Shein disputed the findings, calling the penalties "manifestly disproportionate," and claimed "There has never been any doubt about the fairness of transactions on our platform."
  • These latest penalties push total fines imposed by France against the Asian fashion giant to more than 210 million euros, intensifying scrutiny since the company established operations in Europe last year.
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The pressure is intensifying to combat the influx of parcels from China. France has imposed a new €22 million fine on the giant Shein for non-compliance with the right of withdrawal and lack of information on traceability. Chinese platforms send us hundreds of thousands of parcels every day, which they increasingly send via Belgium in order to circumvent the two-euro tax. Let's see how customs controls are strengthened. (Police, justice and othe…

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Technical issues with no impact on consumers that are already being addressed where necessary have been used as the basis for an extreme penalty, a Shein spokesperson said.

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Channel News Asia broke the news in Singapore, Singapore on Wednesday, June 3, 2026.
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