US EditionThe ugly truth behind ultra-fast fashion and how Europe is paying the price
3 Articles
3 Articles
The ugly truth behind ultra-fast fashion and how Europe is paying the price
Ultra-fast fashion is radically reshaping Europe’s textile market - but at what cost? Flooding the market with very cheap, low-quality clothes fuels environmental damage and threatens local industries, such as manufacturing, retail, collection, sorting and recycling. Is convenience worth collapsing Europe’s circular economy?
In Dijon, the opening of the ephemeral shop of the Chinese brand Shein has provoked an outcry even more burning than a pot of mustard forgotten in the sun... The brand lobbyists, like Christophe Castaner, ensure "defense of fashion for all". We are on 26 June and there is a lot of people in this small shopping street in the city centre of Dijon. This is intrigue. Would Dijonnais have a renewed interest in the sales of the summer started the day …
France Takes Aim at Ultra-Fast Fashion: A Market Signal Worth Watching
A New Regulatory Precedent France has introduced new amendments to its climate legislation that will impose financial penalties on ultra-fast fashion companies. This regulatory move represents one of the most direct government interventions targeting the business models of companies like Shein and Temu, signaling a potential shift in how major markets approach fashion industry oversight. Understanding the Regulatory Framework The new measures bu…
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