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The Trick to Gain Emotional Authority by Replacing "I'm Sorry" with the Word Steve Jobs Used in His Speeches
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So, let's think about this for a second. How many times a day do we say "I'm sorry"? Surely a few. It's what you expect, isn't it? It's polite, it shows empathy and avoids problems. But sometimes we say it almost without thinking, just to get out of the fast pace. And there's the detail. It turns out that changing "I'm sorry" for another, much easier, can turn around any situation. It's not magic, it's pure psychology. And if not, ask Steve Jobs…
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