The Tiffany Trophy: How the US Open Turns a Championship Into a Luxury Brand
2 Articles
2 Articles
The US Open not only puts into play one of the world’s most important tennis titles. Each year, individual category champions receive a piece of high goldsmithing created by Tiffany & Co., the firm that has been linked four decades to the trophies of the American tournament. Made of sterling silver and ... Continue reading "The trophies of Tiffany & Co. of the US Open: 4 kilos of sterling silver and six months of handcrafted work"
The Tiffany Trophy: How the US Open Turns a Championship Into a Luxury Brand
It doesn’t matter who won between Ben Sheldon and Alexander Zverev. Don’t get me wrong, it matters for both the players and the countless fans. But it doesn’t matter for Tiffany, the official partner of the US Open and the luxury brand that handcrafts the trophy. Before 1987, the US Open trophy system went through […]
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