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Chinese Investor to Buy Swiss Outdoor Brand Mammut
CPE will work with Mammut’s existing management to expand in China and Asia-Pacific, while keeping the brand’s headquarters in Seon.
- On Thursday, Chinese investor CPE acquired Swiss outdoor brand Mammut, with the company's headquarters and central departments remaining in Seon, Aargau.
- Founded in 1862, Mammut operates in around 51 countries with approximately 900 staff, generating over half its turnover from outside Europe.
- CEO Heiko Sch and his management team will remain with the brand, targeting product innovation and expanded distribution in China and the Asia-Pacific region.
- CPE manages capital totaling over 150 billion renminbi, or CHF18 billion, sourced from around 200 investors, while Mammut's profitability has doubled in recent years.
- Management reiterated commitment to the brand's Swiss DNA and mountaineering community connections, building on restructuring completed under previous owners Telemos Capital and Jacobs Capital.
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11 Articles
11 Articles
"We see this positively," says CEO Heiko Schäfer. The German hopes for support in the China business. He does not see the Swiss identity of the outdoor brand in danger.
·Frankfurt, Germany
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With the change of ownership Mammut wants to continue to grow especially in Asia. Headquarters as well as development and design remain in Switzerland.
·Düsseldorf, Germany
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The outdoor brand Mammut will be owned by an investment company from China in the future. The new owner wants to accelerate growth in Asia without abandoning the Swiss identity of the brand.
·Zürich, Switzerland
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Total News Sources11
Leaning Left2Leaning Right3Center1Last UpdatedBias Distribution50% Right
Bias Distribution
- 50% of the sources lean Right
50% Right
L 33%
C 17%
R 50%
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